John Burke, Pricing Strategist & Academic
John Burke Pricing Strategist
John has worked in technical and management roles in both national and multinational enterprises and has consulted for a wide variety of small and large national and international companies.
He has an MBA, and is a Fellow of the Australian Marketing Institute.
John believes that pricing is the most important facet of the marketing mix. However, over the years, he has found that businesses generally treat their pricing in an ad hoc manner, with the dartboard method being a common practice. His crusade to change this attitude and implement a proper pricing process has led to developing strategic pricing
education &
consulting services for start-ups, small businesses, multinationals, and not-for-profit organisations.
John has conducted Pricing Masterclasses & Workshops for the NSW Government’s Boosting Business Innovation Program.
He has been the coordinator & lecturer of the postgraduate pricing subject since 2012 and undergraduate since 2013 at the UTS Business School. His postgraduate pricing subject has just been recognised by the ACEN (Australian Collaborative Education Network) as an exemplar of Work Integrated Learning (WIL), which was the only subject’s case study from the UTS, and only one of eight tertiary subjects from across Australia this year. John has also been recognised by the UTS as being in the Top 20 of all postgraduate teachers at the UTS Business School, as well as a 2018 UTS Learning and Teaching Commendation.
Please note that John Burke is unable to coordinate and teach UTS postgraduate pricing for the new Summer 2018/19 semester, but hopes to return for the Autumn 2019 pricing semester onwards.
Twitter: @JBurkePricing
